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Email Copywriter: Should You Hire or Learn to Write Your Own?

Allen Davis
6 min readJan 16, 2025
Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash

Imagine you have a magical mailbox that helps you deliver special messages to your friends. That’s what an email campaign does for your business. It’s like sending out digital letters that make people feel curious, excited, or even comforted when they read them. To make this magic happen, we use carefully chosen words, which help us connect with our readers and guide them toward what we want them to do. Ready to learn how to become an email copywriter?

Defining Email Campaigns

Email campaigns are planned series of messages sent to a group of people who showed interest in hearing from you. Picture it like creating a neat lineup of stories that arrive in someone’s inbox at just the right time. Each message shares something new, like a fun update, a helpful tip, or a gentle nudge, so your readers keep looking forward to the next one.

The Backbone of Digital Communication

Email serves as a reliable tool for maintaining online connections with a large number of people. Despite the fact that many people browse through social media, email continues to be a private space where your subscribers expect receiving helpful or interesting information directly. It’s like chatting with a friend, except that friend could be hundreds or even…

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