Long-Tail Keywords: A Veteran’s Guide for SEO

Introduction

Let’s play a game. If you were looking for a guide on starting an online business, what would you type into Google? Something like “start online business”? Or would you get more specific? Perhaps “how to start an online business as a veteran”? These more precise search phrases are what we call Long-Tail Keywords. They are the untapped gold mines of the SEO world, and we’re going to dig into them right now.

What Are Long-Tail Keywords?

Long-tail keywords are those specific phrases internet users punch into search engines when they are closer to making a purchase or taking an action. They often have fewer search volumes, but here’s the catch — they carry a heavier punch of specificity and intent.

Why Are Long-Tail Keywords Important for SEO?

When it comes to effective SEO, specificity is a powerful weapon, and long-tail keywords are the ammunition. By hitting the target with sniper-like precision, they have the ability to revolutionize your SEO strategy. Here’s a closer look at why they are so important:

Less Competition

Think about the difference between a general search term like “online business” and a more specific term like “starting an…