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Setting Up Monthly S.M.A.R.T. Goals for Online Business Success

Allen Davis
7 min readDec 8, 2023

Introduction to S.M.A.R.T. Goals

Here, we’ll introduce what S.M.A.R.T. goals are and their importance for military service members and veterans, especially those looking to start an online business.

Specific: Defining Clear Objectives

Success in any endeavor, especially in the competitive world of online business, begins with crystal-clear objectives. What exactly do you want to achieve? Whether it’s launching a new product, increasing website traffic, or boosting sales, being specific is key. For instance, rather than saying, “I want to increase sales,” set a specific target: “I aim to increase sales by 20% in the next three months.”

Examples of Specific Goals for Online Businesses

  • Launch a new e-commerce website by the end of Q1.
  • Increase email subscribers by 500 in two months.
  • Grow social media following by 15% in the next quarter.

Tools to Help Define Your Goals

There are numerous tools available to help you define and track your specific goals. Platforms like Trello or Asana can help you organize your goals and track progress, while…

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