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The Power of Digital Marketing

Allen Davis
3 min readAug 18, 2023

Awareness — What is Digital Marketing?

Digital marketing is the use of digital channels such as websites, search engines, social media, and email to promote products and services. It is an effective way to reach potential customers, build relationships, and increase sales. Digital marketing can be used to target specific audiences and maximize the impact of marketing efforts. Digital marketing has become increasingly important in today’s world, as more and more businesses are turning to the internet to reach their target audience. With so many potential customers online, it is essential for businesses to have an effective digital marketing strategy in place.

Interest — Benefits of Creating an Effective Digital Marketing Plan

Creating an effective digital marketing plan can help businesses reach their goals and maximize their return on investment. Digital marketing can be used to target specific audiences, which can help to increase sales and leads. Additionally, digital marketing can be used to build relationships with customers, which can lead to increased loyalty and repeat purchases. Digital marketing can also help businesses to save money, as it is typically more cost-effective than traditional marketing methods. Additionally, businesses can track the success of their…

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