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Top 5 Strategies for Theme-Based Content Planning for Veterans

Allen Davis
8 min readNov 24, 2023

Introduction

When we think of strategy in the military, it’s about precision, discipline, and structure. These same principles apply to building an online business, especially when it comes to developing a theme-based content plan. For active-duty military service members and veterans transitioning into entrepreneurship, a strong content strategy is not just helpful-it’s critical for success.

Defining Theme-Based Content Strategy

What exactly is theme-based content? It’s an approach where all content revolves around central themes that resonate with your target audience-in this case, fellow military members and veterans interested in entrepreneurship. Why does the theme matter? Because it creates a cohesive narrative, making your content more engaging and memorable.

The Top 5 Methods to Develop Your Content Theme

Method 1: Audience Analysis

Are you ready to lock and load your content marketing arsenal with precision-guided strategies? Let’s start with the cornerstone of any battle-hardened marketing plan: Audience Analysis. You’re not throwing darts in the dark; you’re a sharpshooter targeting the bullseye. Who are these fellow…

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